Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Andrew P. Gallina, Vice President, Marketing and Chief Marketing Officer, Kirkland’s Home – “The Role of a Marketing Executive” Annemarie Healy, Marketing Manager, Starmark International – “Making a Financial Impact” Jarvis Cromwell, Senior Vice President and Managing Director of Marketing, Thomson Financial- “Framing the Challenge: The Need for a New Performance Management Approach to Marketing Pam Brock, Vice President, Marketing and Strategic Planning, Poudre Valley Health System – “Health Care Marketing: It’s Not About Marketing” Alan Kerzner, Corporate Vice President, Marketing, Hartz Mountain- “Principles of an Outstanding Marketing Department” Lolly D. Becker, Chief Marketing Officer, Vinson & Elkins LLP – “It’s All About Us!” Perry Hines, Senior Vice President and Chief Marketing Officer, Irwin Mortgage Corporation- “Marketing in the Mortgage Industry” James P. Frain, Executive Vice President and Chief Marketing Officer, Chico’s FAS Inc. – “Providing Growth for the Company” Lisa Johnson, Vice President, Marketing, TechTarget – “Being a Marketing Executive: An Art, Not a Science” Kristen Micheletti, Director, Marketing and Communications, Saint Alphonsus Regional Medical Center- “Balancing Creativity, Analytical Skills, and Organization Claudia M. Freeman, Director, Marketing and Communications, Cadwalader, Wickersham & Taft LLP – “Marketing Legal Services” Richard K. Howe, Chief Marketing Officer, Acxiom Corporation – “The Changing Face of Marketing”.

  • Paperback: 124 pages
  • Publisher: Aspatore Books (October 31, 2005)
  • Language: English
  • ISBN-10: 1596223294
  • ISBN-13: 978-1596223295
  • Product Dimensions: 8.3 x 5.5 x 0.5 inches
  • Shipping Weight: 4.8 ounces